The "AD" targeting rules- based on UTM parameters, these rules should display the Hello Bar popup on the page that has the ad parameters.

First, you need to access the popup editor page and navigate under "Targeting" > Then click on Create New Custom targeting rule (not available on the free plan).

AD SOURCE- utm_source

AD MEDIUM- utm_medium

AD CAMPAIGN- utm_campaign

 so on...

Example: User wants to trigger a Hello Bar popup on this page (with UTM param) http:// utm_source=active%20users&utm_medium=email&utm_campaign=feature%20launch&utm_content=bottom%20cta%20button

The ad source should be like this in Hello Bar.